![](https://outperform-rms.com/wp-content/uploads/2021/10/edwin-hooper-Q8m8cLkryeo-unsplash-370x270.png)
I remember when, back in 1997, I started studying the discipline of Revenue Management, the main mantra was: “learn from the past to create the future”. We spent ages to collect information, to collect pick-up, segmentation contribution, conversion rates, channel mix, RevPAR, nationalities, competitive set’s rates, etc. We collected tons of data. Life was quite […]